As packaging transparency and traceability are increasingly recognized as “non-negotiable expectations,” packaging technology company Lumi has launched a digital identification tool that provides instant, localized and accurate answers to packaging questions. By printing a QR code on a myriad of packaging formats, manufacturers can inform end-consumers on how their packaging is sourced, made and responsibly disposed of. As e-commerce is spiking sales due to the global coronavirus pandemic, Lumi’s mission is to help companies tell their products’ stories in a “more transparent, accessible and environmentally sound” way. Lumi IDs can be printed on any packaging, the company states, including boxes, envelopes, jars, bottles, cans, tubes, publications, labels and collateral. Collaborating companies can detail any range of information via the app, such as material specifications, manufacturing details, disposal instructions and sustainability properties