Announced during World Pride 2019, the True Name initiative was developed in response to a need for credit, debit and prepaid cards that reflect the true identities of many in the transgender and non-binary communities who are misrepresented when shopping and going about daily life. For these communities in particular, the card in their pocket can serve as a source of sensitivity rather than an affirmation of who they are. BMO Harris will implement the True Name feature for personal ATM and debit cards in December of this year while Superbia Credit Union will enable the True Name feature across their Mastercard portfolios in 2020.