AWARD YEAR
2021
CATEGORY
Community
GOALS
Quality Education, Gender Equality, Reduced Inequality
KEYWORDS
skin colour, belonging, acceptance, skin tone
COUNTRY
United States of America
DESIGNED BY
Crayola
WEBSITE
https://www.crayola.com/worldcolors
Colors of the World
24 new crayons designed to mirror and represent over 40 different skin tones.
No more green, red or blue people. Crayola is launching a box of crayons with different skin tones for children to “accurately color themselves into the world.”
“Colors of the World” crayons, the company said in a statement, includes 24 new crayons designed to mirror and represent over 40 different skin tones.
“With the world growing more diverse than ever before, Crayola hopes our new Colors of the World crayons will increase representation and foster a greater sense of belonging and acceptance,” said Crayola CEO Rich Wuerthele in the statement. ”We want the new Colors of the World crayons to advance inclusion within creativity and impact how kids express themselves.”
The crayons themselves will be wrapped in a gradient skin tone label with the color name in English, Spanish and French, and a realistic color name — such as Light Golden, Deep Almond and Medium Deep Rose.