Poosition is a 360 degree toilet design concept which includes ergonomic and anatomical corrections that provide a more healthy posture on the toilet. The entire concept is a communication tool that aims to challenge taboos around toilet behavior. This is an area in desperate need of innovation. 13.000 children in Denmark alone are affected by constipation. The solution fundamentally rethinks the typology of a toilet, but in a way that is familiar and can work in both a domestic and public setting. The challenge of the future in this area is not a technological one, it is cultural – it is to change the pattern of behavior. This would be a real, high-impact transformation within both hygiene and public health.