The relaunching of airships to provide an alternative mode of long-distance travel with a substantially lower carbon footprint. There is a huge market for cruises, and bringing back a different and more sustainable air floating structure is a great idea. The design feels almost like a flying yacht kind of experience, enhancing the enjoyment of travel; uncovering landscapes and discovering the earth, as we travel across it. When it comes to luxury tourists, this could work – and the company already has permits to fly to the North Pole. It would be a dream-like experience to fly in one of these!