Women are four times more likely to shrink their successes. So we’re here to help you find the words to big yourself up when you’re self-promoting. Language habits significantly affect how women are perceived. Ever apologised for offering an opinion, or backed away from sharing your successes? For fear of seeming boastful, or aggressive, women often use language that shrinks their authority. At AnalogFolk, we use digital to make the analog world better, so we created BigUp.AI—a tool that encourages more impactful language. Our ambition is to use Machine Learning and Natural Language Processing to identify if you’re softening your successes, and make suggestions to help you big yourself up. You can help us out here.