AWARD YEAR
2021
CATEGORY
Body
GOALS
Good Health & Well-being
KEYWORDS
STILLBIRTH, Pregnancy, mental well-being, women’s health, Maternal and Newborn Child health
COUNTRY
India
DESIGNED BY
EMPATHY DESIGN LABS
WEBSITE
https://www.empathydesignlabs.com/
KRIYA™
KRIYA™ tracks the health of pregnant parents + their unborn baby and motivates them to remain fit.
As per WHO , 136 million pregnancies take place every year but not all mothers see the baby. Pregnancy loss is a huge and mute and most painful experience a mother go through. Stillbirths are even more traumatic because it happens at advance stage of pregnancy (24+ week of pregnancy) when mother is almost planning and dreaming about the baby. 3 million pregnancies turn into stillbirth every year and 4.2 million mothers are currently suffering with depression and trauma associated to stillbirths. 98% of these incidence happens in developing countries but even developed countries are suffering with the problem. We are passionate about solving this problem as it combines and affects mental and physical health of 2 lives mother and the baby at the same. It also pushes the focus on most ignored space of Antenatal care practice in India and other developing countries.
136 M pregnancies at risk of stillbirth
7177+ stillbirths every day
5 M recorded mental health issue of stillbirth
-WHO