Currently around half of all food grown ends up in a landfill. And we will soon reach a critical point in our ability to feed the world. We believe rather than devoting more land, energy, and water resources to food production, the key to abundance is in the building blocks of plants. We’ve finally arrived at a new frontier where we can use natural materials and design principles to produce food in a way that works with nature — rather than against it. And it turns out, plants provide all the ingredients we need to keep produce at its best from vine to kitchen. Apeel forms a thin “peel” of edible plant material on the surface of the fruit that slows down water loss and oxidation — the factors that cause spoilage.