This is the Rising Seas wetsuit from the surf company Vissla. The company began advertising it online with their latest surf video last month—and the guy shredding is none other than pro surfer Cam Richards. Cue the on-screen, all-caps selling points, like a “A bio-defense system to face the emerging ecological crises” including pollution, bacteria, and water acidification. The technology was supposedly developed alongside the ocean protection nonprofit Surfrider Foundation and environmental scientists. “The idea was we’re building a wetsuit for this future where the oceans are in really bad shape,” says Nelsen. “The sad news is there are places where that wetsuit could be used today.” For instance, Imperial Beach at the California border near Tijuana is now closed 50% of the year due to pollution. In Florida, red tides of toxic algae blooms are driving more ocean-goers from the water with burning lungs and eyes