ArtCenter students, with Long Beach stakeholders, co-created effective transmedia communication tools and social innovative strategies for an awareness campaign to build empathy between the LBPD and the diverse communities of Long Beach they serve. The renewed positive perception would encourage more prospective local recruits to consider a career in law enforcement. The project includes: RIDE-ALONG KIT - Educates and rewards civilians for participating on a police ride-along. MOBILE FITNESS ACADEMY – The mobile fitness truck invites civilians to learn about the physical challenges needed to become a police officer, while testing their own physical abilities. BACKYARD LONG BEACH - Inspired by the concept of an old-fashioned backyard party, this communal event connects Long Beach neighbors to their local police officers. BRANDING CAMPAIGN - Brand identity presented in black and white type with bold eye-catching shapes, demonstrates the connection between police and community