meal-worm as meal-norm
A mobile vehicle in order to establish the consumption of mealworms in our cities and society.
Our way of producing and consuming food causes serious problems with drastic ecological consequences. We urgently need to rethink our food production. Mealworms are a viable alternative to our damaging food system. They are nutritious, eco-friendly and delicious. However, humans are very reluctant to change their eating habits. Since the consumption of insects is still uncommon in many food-cultures, the unfamiliar ingredients must first of all be integrated in peoples everyday life. I designed a mobile foodtruck in which mealworms can be both breeded as well as cooked and distributed to passerby. By introducing the process of cultivating and eating them into the public space, people actively get in touch with it. Moreover, the foodtruck also enhances the relationship between humans and insects and their appreciation as a valuable food resource as the breeding does take place hidden behind the doors of factory halls, but transparent in immediate proximity.