Soey is a tooth cleaning system using ultra-sonic technology. It cleans your teeth within five seconds. As you open the device the personal dental imprint will be filled automatically with a special toothpaste to be ready for use. After having the mouthpiece in your mouth for five seconds the cleaning process is completed. This otherwise small change can save over half a year of your lifetime. The technology is already been in use for professional dental care but has not yet been adapted for home use. Adapted with the help of experts in the dental field as well as engineers, Soey was created at the School of Art and Design in Basel.