AWARD YEAR
2019
CATEGORY
Play & Learning
GOALS
Quality Education
KEYWORDS
Curiosity and creativity, Co-creation, user driven innovation
COUNTRY
Spain
DESIGNED BY
Design studio: id.real, Spain
Team Lead: Anouk de Lesparda
Design:
Charlotte du Payrat, Marta García, Fabio Molinas, Jose Montenegro
WEBSITE
http://idreal.com/works/kebrick?lang=en
Kebrick Toy
Forms with endless possibilities to build with sand and snow, boosting kids' creativity and autonomy
Easy to store, clean and carry, Kebrick has been co-created with experts on early childhood and social & psychomotor development, and the best experts in fun and imagination: boys and girls!
Developed using a rigorous user-centric design process, the toy has been created to fulfill the different needs identified by children, parents, childhood learning experts and educational professionals. With their direct feedback, this toy was designed to boost fine motor skills, encourage socialization, autonomy, spatial orientation, and symbolic play. Additionally, by creating and destroying, children rediscover the pleasure of learning while playing. Kebrick adapts to the figures a child has in mind but also facilitates experimentation, trial-error, and constant creation. This collection is for children ages 3 to 6. During the research phase, this age group showed significant boosts in their creativity and imagination.