In order to become commercially viable and able to match, complement and even outperform existing packaging systems of glass, plastic or metal, the Paper Bottle must meet high expectations of brand owners, converters and consumers regarding functionality, design and durability. The goal is to create an overall attractive product for mass production with minimal waste which can provide great opportunities for unique design solutions. BillerudKorsnäs, together with brand developer Grow, has developed a prototype that can appeal to potential brand owners while representing the origin, characteristics and design possibilities of the material.