43.6% of the population of Mexico is living below the poverty line. Meanwhile in Mexico City approximately 179 tons of textiles waste are sent to landfill every day. The fashion industry consumes huge amount of non–renewable resources and produces 10% of global greenhouse gas emissions. We want to encourage people to donate clothes, shoes and accessories that they don´t use. One part of the donations will be given to local NPOs to satisfy the necessities of vulnerable social groups. Selected brand-name items will be sold in a second-hand store. Garments in bad conditions will be recycled. We´ll also donate a part of our profits to charity. This project can solve several ecological, social and economic problems. Among them are; reduce textile, water and energy waste and CO2 emissions (up to 2,2 metric tons of coal and 11 tons of CO2 from each ton of donated clothes); raise environmental and social responsibility among the citizens; show people the alternative way to consume, etc.