For millennia, civilizations have recognized animal horn as a resilient, eco-friendly material capable of being crafted into a wide range of useful and beautiful objects. Its timeless appeal is evident globally, from jewelry in Asia to tools in the Middle East to containers in Europe, and beyond. Only in the last century have moldable, petroleum-based plastics overshadowed it. Our mission is to use biotechnology to grow horns larger than animals can produce, thereby unlocking the medium's full potential. Pembient was founded on a vision of a world without wildlife poaching. This vision led us to investigate the markets for shark fin, elephant ivory, and rhinoceros horn. We came to the conclusion that new ideas were needed to disrupt these markets. Our current approach to biofabricated horn arose from the lessons we learned during our interactions with the rhinoceros horn trade.