Macmillan Cancer Support has rebranded, with the aim of attracting a more diverse audience of volunteers and conveying the “positive” side of the charity’s work. The new brand identity has been designed by studio Dragon Rouge, in collaboration with Macmillan’s in-house design team. Alongside end-of-life care and support, the charity now offers several services for those living with cancer, their carers, family members and volunteers. This includes physical, financial and emotional support, advice and resources, and online and digital courses and workshops. It also helps fund medical research, puts together reports on cancer and helps to shape Government health policy. The new brand also aims to change perceptions of those who volunteer for and benefit from Macmillan, and help the charity appeal to a more ethnically and age diverse audience.