AWARD YEAR
2019
CATEGORY
Community
GOALS
Industry, Innovation & Infrastructure
KEYWORDS
safety, road safety, pedestrians
COUNTRY
France
DESIGNED BY
Serviceplan
WEBSITE
https://www.serviceplan.com/en/news.html
THE VIRTUAL CRASH BILLBOARD
an interactive billboard to make careless pedestrians realise the danger of their behaviour
Equipped with a motion detector, speaker, and camera, the smart billboard makes the sound of screeching tires whenever a pedestrian attempts to cross while the red man is lit. The frightened faces of these pedestrians are projected directly onto the billboard and shown alongside the caption: 'Don't risk looking death in the face. Check the lights and cross safely.'