“It’s never been more clear that it is actually possible to create a world that runs entirely on green energy. And it is the right time to change our brand to demonstrate that we want to help create such a world," says Henrik Poulsen, Ørsted CEO. Ørsted's vision is to create a world that runs entirely on green energy. Despite their global ambition, the brand is grounded in classic Danish values of humanity, commitment, curiosity, and responsibility. The Danish design tradition and version of functionalism represent similar values and serve as inspiration for the brand. Just as functionalism in the 1930s was a significant break with earlier styles, Ørsted also breaks away from the category it is placed within. The result is an inventive, optimistic and bold brand that aims to redefine what a corporate brand within the traditional energy sector means.