AWARD YEAR
2015
CATEGORY
Body
GOALS
Good Health & Well-being
KEYWORDS
dental health , health
COUNTRY
United States of America
DESIGNED BY
Sweet Bites
WEBSITE
http://www.sweetbitesgum.com
Sweet Bites
HOW WILL CHEWING GUM CHANGE THE WORLD?
The Sweet Bites team is shifting attitudes and practices around dental health within some of the world's poorest populations. We aim to achieve this in the tastiest way possible: using a chewing gum sweetened with xylitol, a natural sugar substitute scientifically proven to prevent and reverse tooth decay. Many years of tooth decay leave billions of individuals with painful consequences: missing teeth, eroded gums, and chronic diseases such as periodontitis (gum disease), oral cancer, and elevated risk for strokes and heart attacks. In a vicious cycle, visibly decaying teeth can keep a person held down in the impoverished environment that set them up for poor health in the first place. Chewing Sweet Bites gum after meals can stop this progression towards poor dental health at its first step, by ceasing the formation of caries.