AWARD YEAR
2019
CATEGORY
Community
GOALS
Trust, Tolerance & Empathy
KEYWORDS
community, motherhood
COUNTRY
United Kingdom
DESIGNED BY
CEO and co-founder Michelle Kennedy
WEBSITE
https://www.peanut-app.io/posts
Peanut Pages
Matchmaking App for Moms
Peanut, the app referred to as “Tinder for moms” because it connects mothers by letting them swipe each other’s profiles, is launching a new community discussion feature. Called Peanut Pages, it’s meant to give mothers a better alternative to Facebook Groups, Quora and other social platforms.
Peanut wants Pages to become that central repository. Since other social networks aren’t designed specifically for mothers, Peanut wants to give women who have different interests, identities and parenting styles their own platform instead of lumping them into the same category.
“Peanut has always been, at its heart, about connecting women, who happen to be mothers,” Kennedy explained. “Our existing users already know that our style, the way we interact with our users, is not about being ‘mommy,’ it’s about being themselves, and as part of that, being a mother. We continue to reflect this through Pages.