Kuja Kuja is the world's first business intelligence platform for the humanitarian space. It is a real-time, fully transparent customer feedback service that invites refugees to rate the services around them and provide ideas on how to improve these. The insights that Kuja Kuja generates from its data set have the potential to fundamentally shift the way humanitarian organizations serve refugees. As the system continues to evolve, there is an opportunity in the future to use machine learning to gather deep insight into refugee mindsets, predict trends in consumption, and preempt new opportunities for improved services and improved lives. The platform is the first of its kind, and entirely public. A bold move for a humanitarian organization working in such challenging conditions. This work is part of a larger vision as American Refugee Committee is on a mission to re-imagine humanitarian aid for the 21st Century, and IDEO.org is committed to helping design that future.