What if each bar on the pride flag could tell the story of the place it was flying? That’s the idea at the heart of 'Destination Pride,' a new digital platform developed by? ?Pflag Canada in partnership with FCB/SIX. In a world where gay marriage is legal in one place and homosexuality punishable by death in another, the stakes for LGBTQ+ travelers have always been high. DestinationPride.org is a step toward helping the community better navigate the planet. Now, as the centerpiece of a clever campaign from nonprofit group PFLAG Canada, the rainbow Pride flag, a symbol of inclusiveness since its creation 40 years ago, morphs into a data visualization tool designed to help LGBTQ folks travel safely. The locales are ranked based on six metrics: marriage equality, sexual activity laws, gender identity protections, anti-discrimination laws, civil rights and social-media sentiment. Each of these categories corresponds to one of the color bars of the pride flag.