AWARD YEAR
2019
CATEGORY
Home
GOALS
Responsible Consumption & Production
KEYWORDS
sustainability, food, Innovation
COUNTRY
United States of America
DESIGNED BY
Josh Tetrick
WEBSITE
https://justforall.com/en-us
Just Egg
A 4,400-year-old legume called a mung bean that magically scrambles like an egg.
In the past four years, our company has grown from 0 to 100,000 points of distribution, releasing some of the fastest-selling products in two categories. And now, we’re excited to announce the launch of Just Egg. We certainly didn’t invent the mung bean or teach a single farmer how to grow it. We were lucky enough to find something that has already impacted our food system for thousands of years and turn it into a meal that will impact it for thousands more. “It’s not every day you see something that blows your mind,” said José Andrés, an internationally acclaimed chef and restaurateur.
Just Egg is free of antibiotics and cholesterol. It requires less water and fewer carbon emissions. And yes, it tastes like an egg, but it’s more than that. “It’s got endless, limitless applications. That’s what's brilliant about it,” said Marut Sikka, one of India’s top chefs.