AWARD YEAR
2019
CATEGORY
Play & Learning
GOALS
Gender Equality
KEYWORDS
health, hygiene, safety of life
COUNTRY
Pakistan
DESIGNED BY
Raaji is an app designed, developed and published by Aurat Raaj. Aurat Raaj is a Pakistani startup that empowers, educates and entertains girls and women through meaningful, interactive and engaging digital content.
We came up with this concept and character Raaji in order to safely & securely deliver progressive ideas in Pakistan about sex & reproductive health.
Aurat Raaj was incubated in Pakistan by The Nest i/o in Karachi and The Do School in Berlin.
WEBSITE
https://play.google.com/store/apps/details?id=com.auratraaj.raaji
Raaji
Raaji is a chatbot designed for girls to answer taboo questions abt their health, hygiene & safety.
Raaji was designed as an animated cartoon series in 2017 to talk to young girls in Pakistan abt taboo topics such as honor killings, child abuse, sexual harassment, child marriages, menstruation, and to inspire them to take up activities such as cycling, boxing, self-defense.
After receiving an incredible responsible with our mobile screenings in schools, hostels and community centers in rural areas of Pakistan, we decided to extend the concept to an app that allows girls to converse one-on-one with this beloved character from the safety and convenience of their homes.
Raaji has already received 10,000+ interactions on its demo & continues to be downloaded by girls in Pakistan when they want to speak on a topic that they cannot discuss with their sisters, mother, teachers or friends. So far, girls have asked questions abt birth control, safe sex, divorce etc.
Raaji won The Pollination Project grant, The Do School prize & was awarded the Manthan South Asian Award 2018.