janma was designed on the belief that no woman should die from a preventable cause while giving life. Infection due to unclean delivery practices is a leading cause of death for both mothers and newborns. The simple, affordable $3 kit contains essential tools and training designed to prevent infection and provide a hygienic delivery. Whether a mother delivers on the side of the road or in an unsterile facility, janma enables healthcare providers to adhere to the “six cleans” of childbirth recommended by the World Health Organization (clean hands, clean perineum, clean birth surface, clean cord cutting, clean cord tying, clean drying). janma comes packaged in a pink biodegradable jute bag that goes home with the mother as a symbol of health, hygiene and happiness throughout life. Small but mighty, janma is design that persists and advances global goals. Sold in more than 300 institutions in 20 countries, janma has improved childbirth for more than 600,000 mothers and newborns.