Local Africans make eg. wax print fabrics available to app via photos. The individual designs his or her clothing based on styles available. 1) Select style. 2) Select fabrics/colours. 3) Add details. 4) Select size. 5) Confirm design. 6) Local production and delivery. Styles made in cooperation with local African designers. The story of the fabric to follow the piece of clothing and also the story of the man or woman who produced it (could be photos of their everyday life). App concept and creativity challenges the established fashion industry. App concept is a unique opportunity to use mobile phones to bridge between the new and established world. App concept contributes to "Africa on the move" by opening up the colourful world for the "black and white" anonymous Scandinavian style. App concept can be used in other parts of the world also, eg. China. App concept can be used for designs for pop up stores also - limited editions because it serves as a communication tool also.