AWARD YEAR
2017
CATEGORY
Body
GOALS
Good Health & Well-being
KEYWORDS
incontinence protection , discrete function , safe protection
COUNTRY
Sweden
DESIGNED BY
Lotta Williams has been working with design and textile for over 25 years. She is currently also in marketing as a market coordinator and graphic communicator. She founded Wundies in 2013 when spotting a hole in the market for contemporary designed underwear for women suffering from urinary leakage. She developed Wundies with the support from Smart Textiles at Högskolan in Borås. Smart Textiles supports innovative, hightech textile solutions. Wundies AB is cooperating with the incubator in Borås and has a showroom in Textile Fashion Center. Wundies has been on the market for two years and has of today a range of several different variations of safe and stylish protection underwear for both women and men. Wundies is sold by retailers, pharmacies and on www.wundies.se. Since fall 2016 Wundies are a supplier to one of the municipality communities in Sweden. That means that patients can have Wundies by prescription from a doctor.
WEBSITE
http://www.wundies.se
Wundies functional underwear
Stylish, safe & discrete underwear for women & men suffering from urinary leakage. Washable.
Incontinence is one of the worlds biggest health problems today. The tabu surrounding the topic is major. Our innovation provide the user with a stylish, safe & discrete solution. The materials used are of the highest quality. The velour has a high permeability and leaves the user with a dryfeeling. The japanese superabsorbent are the thinnest on the market, yet with a superior absortption. The unique solution with the hydrofob barriers are Wundies own invention. There is an anti-odor treatment to secure against any unwanted odor. The overall design is modern and the function is guaranteed to improve your quality of life hence you can continue to live an active life without worries. Exercise, travel, go to work, go on a date, visit the theater, dine in the city - enjoy your life & don't be diminished by your bladderproblems. There is a huge gain for the environment: We guarantee that Wundies can be washed at least 100 times in 60°C without loosing any form or function. Sustainability!