Ecosia is a search engine that uses 80% of its profits from search ad revenue to fund reforestation projects in the worlds most threatened biodiversity hotspots, helping the environment and empowering local communities at the same time. Ecosia lets people all over the world choose to turn a daily habit, that of searching the web, into a force for good. Our tree counter acts as a simple and constant reminder to all our users that even the smallest actions and choices can have a real impact. What is innovative about Ecosia does not lie in the development of any new products or services, but rather in that it applies a social business model to an existing market (the search market is worth $70 billion a year) and thus turns searching the internet into a means to a greater end rather than an end in itself.