AWARD YEAR
2017
CATEGORY
Body
GOALS
Good Health & Well-being
KEYWORDS
intelligent clothing, interactive clothing
COUNTRY
United States of America
DESIGNED BY
Google
Levi's®
WEBSITE
https://atap.google.com/jacquard/
Levi's Commuter x Jacquard by Google
The Levi's® Commuter™ Trucker Jacket is an Interactive garment for the urban bike commuters.
The Levi's® innovation team and Google teams joined forces to create a modern version of denim that is interactive and yet authentic, remaining true to the century-old tradition of denim manufacturing. The digital connectivity is provided through a smart tag that houses all the necessary electronics, and apart from this detachable tag, the whole interactive garment is washable and durable like regular denim. The Levi's® Commuter™ Trucker Jacket is designed specifically for urban bike commuters. The Jacquard technology allows wearers to control their mobile experience and connect to a variety of services, such as music or maps, directly from the jacket.