In this EU-funded project, tools will be developed for the paper and board industry that can instantly provide the needed information regarding the impact of new production processes, raw material input and product innovations , as well as the influence on the recyclability of the end product. The tools enable paper makers to consider innovations affecting profitability in the value chain. REFFIBRE has started in November 2013. Using parallel tracks, the project will start developing various tools to cover different parts of the value chain. Once the tools are developed, they will be tested by comparing the modeling results of the environmental impact of various innovative concepts with the results from actual demonstration tests. These innovative concepts include fractionation of input materials and production of novel products from side streams (e.g. bio-oil using pyrolysis).