AWARD YEAR
2017
CATEGORY
Community
GOALS
Responsible Consumption & Production
KEYWORDS
food waste, sustainability, campaigns
COUNTRY
United States of America
DESIGNED BY
Donald Chestnut, Global CCO, Gary Koepke - Chief Creative Officer.
WEBSITE
http://savethefood.com/
SAVE THE FOOD
The objective of this campaign is to change behavior by first emotionally then action.
The SAVE THE FOOD campaign aims to raise awareness and change behaviors around food waste in the U.S. The communications hierarchy uses Broadcast TV, Online Film, Digital Banners, pre-roll ads, press, and out-of-home to raise awareness on the issue. All communications drive traffic to savethefood.com, which provides educational information and facts on how to make meaningful change on the issue. Each piece of site content is bite-sized and shareable in social media to further spread our message.