GuideWell, the nonprofit holding company of Florida Blue insurance, opened the GuideWell Innovation CoRE (Collaborative Resource Ecosystem) in March 2016 in Florida’s “Medical City,” a health and life sciences focused development. The organization’s home base is designed to act as an incubator and co-working space, encouraging ideas that will shape the future of health care. The space features health and wellness programming and a nature- and health-focused design aesthetic.