AWARD YEAR
2015
CATEGORY
Body
GOALS
No Poverty
KEYWORDS
food transparency, CO2, meat production
COUNTRY
Netherlands
DESIGNED BY
Next Nature
WEBSITE
http://www.nextnature.net/themes/meat-the-future/
Meat the Future Cookbook
A cookbook with lab grown meat recipes to catalyze a conversation about the meat of the future.
As the planet’s population speeds towards 9 billion, it’s becomes impossible to continue consuming meat like we do today. Will we all be eating rice and beans? Grasshoppers perhaps? Well, scientists hope to have us eating vertebrate protein with 'in vitro' meat. Grown in bioreactors from animal cells,
In vitro meat could be a sustainable and humane alternative to raising a whole animal from birth to slaughter. The first lab-grown hamburger is already here. But before we can decide if we will ever be willing to eat meat from the lab, we need to explore the food culture it will bring us.
Thus, the 'Meat The Future' cookbook presents both delicious as well as uncanny lab grown meat recipes to catalyze a conversation on the meat of the future.