This campaign uses storytelling to make the concept of buying insurance accessible to low-income communities in Africa. Following a Choose Your Own Adventure story line, users send a text message to get to the next chapter of a telenovela-like tale. Each text sent incurs a fee that is then put toward their health insurance plan, providing a simple installment method for paying off insurance bills. Microinsurance, the provision of insurance services to low-income people, can help poor households protect themselves against the risks and shocks that life inevitably brings. Without access to risk mitigation tools, insurance or adequate social security services, poor people are extremely vulnerable and ill-equipped to meet unexpected and potentially devastating losses.