AWARD YEAR
2017
CATEGORY
Community
GOALS
Trust, Tolerance & Empathy
KEYWORDS
Donations, social media, Helping others
COUNTRY
United States of America
DESIGNED BY
Anna Bloom, Simon Bond, Elisabeth Carr, Eric Eriksson, Elizabeth Laraki‚ Luke Woods, Idit Yaniv and The Factory - Facebook
WEBSITE
https://donations.fb.com
Fundraiser by Facebook
A donation feature that allows people to easily and quickly send money to those in need
Fundraisers give people the tools to get the word out through Facebook, Messenger and email, all in a place their friends already visit every day.
Friends can donate in a few taps without leaving Facebook making it easier to collect donations.
Each time someone donates they are prompted to share and invite their friends. Shares and re-shares also contain a donate button making it easy to donate right from News Feed.
This feature makes it even simpler to donate money to people in need, and thereby allows Facebooks more than 1,5 billion users, to improve the lifes of a lot of people around the world.