littleBits Pop-up Shop
A pop-up-shop that introduces visitors to the magical world of making
Since 2011, budding engineers have been developing their tinkering skills with littleBits kits; these inventions-in-a-box provide all the necessary gear to make tech- and code-based contraptions, but were only ever available via mail order. In 2015, the company debuted its first ever pop-up shop, a hands-on hub in the heart of SoHo that introduced visitors to the magical world of making. For six months, the brick-and-mortar workshop was open for business, welcoming creative kids (and curious adults) to interact with the products on-site, engaging with the full inventory of littleBits component parts while discovering and developing the little hackers that exist within us all. The littleBits store pioneers a new concept in tech retail: Inventions To Stay and Inventions To Go. The intention behind the design of the store is to welcome anyone, right off the streets, with no prior knowledge of electronics, and help them make something rewarding.