Sharing economy, community and sustainable living is the core values of the concept. The company is facilitating the start-up of nine eco-villages. The villages are also focusing on flexibility and freedom in order to prioritize family education, career and holydays which often can be a challenge for house owners due to economy. By sharing what can be shared and building based on the newest energy and heat saving technologies the villages will create a space for a simple living lifestyle. Common-houses will give room for everyday activities, living rooms, play rooms for the kids, rooms for teenagers, fitness rooms and common kitchens.