In order to ensure that the experience inside their clinics is welcoming, calm, and comfortable, Planned Parenthood enlisted Ideo to develop a new look and feel for waiting and recovery rooms. From the inviting, informational greeting zone, to the pre-procedure areas (more social, or solitary and reflective, depending on your mood), to the soothing after experience, everything was designed with empathy for patients in mind. Traditional waiting rooms are being transformed to help each patient feel supported and empowered as soon as they walk in the door. Planned Parenthood’s dedicated workforce cares passionately about helping people lead healthier lives. To help them succeed, the organization helps staff members gain the skills and support they need to grow into new roles and responsibilities. Also, a digital tool that helps patients understand all their options and gives them easy prompts to communicate with clinicians, so they can make informed choices about their own health.