THAT?S IT is a line of experimental packaging made of new, biodegradable algae-based material. this new material stands as an alternative to persistent, non-biodegradable plastic. The material perfectly holds its shape, is waterproof, and protects the product against possible damage. It is light in weight and resistant to compression. made of only two natural ingredients, i.e. agar dissolved in water and calcium carbonate; also impregnated with vegetable based emulsifying wax. This material is wholly organic and compostable. after the product is consumed, its packaging can simply be composted or used as a fertiliser to retain soil moisture. Even if THAT’S IT packaging has been discarded as waste, due to natural processes and micro-organisms it will again become a part of nature, forming new layers of chalk, and will cause no harm to the environment or other forms of living.