AWARD YEAR
2017
CATEGORY
Play & Learning
GOALS
Industry, Innovation & Infrastructure
KEYWORDS
GPS, biking, Freedom
COUNTRY
United Kingdom
DESIGNED BY
Mark Jenner and Tom Putnam - Beeline
WEBSITE
https://beeline.co/#
Beeline
A GPS compass for your bike, that let you choose your own path
In a world where busyness and stress plays a large part in a lot of peoples lifes, a gadget that is all about choosing your own path and getting a sense of freedom while exploring cities comes in handy.
Beeline is a handlebar-mounted gadget that uses a combination of Bluetooth, WiFi, and GPS to direct you around town. Instead of giving you turn-by-turn direction like a traditional GPS, though, it simply acts as a compass to guide you to your destination. The Beeline team argues that this allows riders to be more present by letting them decide the best path to take = stress-free fun for explorers.
With Beeline it's not only about the destination, it's more about the journey.