AWARD YEAR
2017
CATEGORY
Body
GOALS
Good Health & Well-being
KEYWORDS
bicycles, protection, TRAFFIC
COUNTRY
Denmark
DESIGNED BY
Simon Higby and Clara Prior (DDB) & MOEF
WEBSITE
http://www.moef.dk/blog/cases-single/article/prototype-af-en-ide/
The MOEF Lego Bike Helmet
A bicycle helmet designed to look like a Lego man's hair.
44% of Scandinavian children (surveyed) don’t wear a helmet while riding a bike. Therefore, the designers of The MOEF Lego Bike Helmet wanted to come up with a design that kids would want to wear without being forced.
