The Ecover Ocean Bottle was created to raise awareness for the Ocean Plastic problem and demonstrate that this waste can be used as a viable resource. This is the first ever bottle made from waste plastic fished out of the ocean, using 10% recycled Ocean Plastic (the remaining plastic is recycled from other sources). This packaging is born from the united efforts of a network of environment organisations, fishermen, recycling facilities and packaging developers, and marks the beginning of a process of prevention and clean up of our oceans across the world. The Design was fully supported by Biomimicry Thinking, and is inspired by the design principles of the skeletons of Diatoms and Radiolarians, helping optimise the mechanical performance of the bottle while allowing a weight reduction of 20%. These organisms form a large part of the plankton and zooplankton at the base of the marine and freshwater food chains and pollution is having a major impact in their populations.