AWARD YEAR
2015
CATEGORY
Work
GOALS
Balance Human & Artificial Intelligence
KEYWORDS
no design, dematerialization , virtualization
COUNTRY
Belgium
DESIGNED BY
Tim Guldentops
WEBSITE
http://timguldentopsbe.webhosting.be/?p=281
no design
it's about a designer that explores the field of dematerialization and virtualization.
I was wandering the other day about packaging design, and the ridiculous amount of plastics/materials being used.
The designer in me almost immediately went searching for an alternative design. The “no design” won.
But how do you enter a design competition with “no design”? ;-)
It’s just this virtual message made out of light, energy.
Hence the case I’m trying to make as a designer, as an artist, to add reduction to the menu, to go towards virtualization instead of designing physical objects.